Ashling Kitchen & Bar
Inspiring locals to eat like a rockstar!
Brand Identity / Website / Signage / Social Media
Ashling isn't just a restaurant; it bridges the gap between food and music, bringing people together to celebrate, sing, and indulge. The restaurant caters to music venues, offers backstage hospitality to artists, and runs a food truck at local events and weddings.
When I first encountered Ashling, it was clear they had a lot going on, but some areas needed more attention. The concept was exciting, with rich history and a unique blend of music and food. However, many customers didn't know about the connection to music icons or the restaurant's background. To build the brand, we highlighted behind-the-scenes elements, developed a social strategy, and targeted a younger demographic with the "eat like a rockstar" theme. This approach brought Ashling to life and made it sing!
I helped Ashling convey the story behind its edgy concept through compelling photography, capturing its unique vibe and essence.
Ashling’s Marketing Material
Ashling already had a great logo and bold colors as their brand identity. The problem was that even with this they still lacked to be cohesive with their marketing material and social media assets. What I’m saying is that why are we posting news about an event with yellow and green text when our colors are black, red, and white? Very contradicting and confusing.
We crushed this with branded promotional products all the way down to the to-go cups and containers. Ashling’s logo and colors had to be on everything as a way to subconsciously imprint in the brain of every person who laid eyes on the brand. A bold, bright, yet dark illusive theme for the brand helped to remain consistent across all facets of the business giving Ashling the look and feel that was both welcoming but also thrilling.
Social Media Content
Social media posts included food content, influencer campaigns, and food reviews to spice up the Instagram & Facebook page with interesting content that the previous feed lacked. We saw a huge growth in reach and engagement with this specific content.
Marketing PR Campaign
$1000 Cocktail
The $1000 Cocktail was a silent auction fundraiser through Ashling Kitchen & Bar for the American Cancer Society. All proceeds were donated to help cancer patients in Ukraine. Essentially, Ashling auctioned off two cocktails with the highest bidders both receiving two Chris Rock tickets and a Voucher to use at Ashling. It was a creative way to raise awareness and funds for the cause. As the lead for this initiative, I created the creative assets, marketing promo, and printed material, and handled all public relations in partnership with ACS. The story was picked up by WTOP News, WBAL-TV 11, and other news outlets.
View blog on Patch here. View post on WTOP news here.
